Honda SUVs #1 in Brand Loyalty by J.D. Power

2024 Honda CR-V Sport Touring

Honda has been recognized by J.D. Power as #1 in brand loyalty among mainstream SUV owners. This award is based Honda’s SUV lineup of the HR-V, CR-V, Passport, Pilot, and the all-electric Prologue in J.D. Power’s 2024 U.S. Automotive Brand Loyalty Study. The study is 6 years strong, measuring the vehicle owner loyalty by analyzing […]