Honda SUVs #1 in Brand Loyalty by J.D. Power

2024 Honda CR-V Sport Touring

Honda has been recognized by J.D. Power as #1 in brand loyalty among mainstream SUV owners. This award is based Honda’s SUV lineup of the HR-V, CR-V, Passport, Pilot, and the all-electric Prologue in J.D. Power’s 2024 U.S. Automotive Brand Loyalty Study. The study is 6 years strong, measuring the vehicle owner loyalty by analyzing whether they choose the same brand for their next vehicle through trade-in or purchase. Honda’s commitment to quality, customer satisfaction, and exceptional value has helped in earning this prestigious award.

"Owner loyalty is the most cherished measure of success in the auto industry which makes the J.D. Power Brand Loyalty award a special honor for Honda and our dealers nationwide. Based on the efforts of Honda associates who create and build our rugged SUVs in America and our Honda dealers, we will continue to set the standard for exceptional value, sales and service that earn the loyalty of our customers." 1

1 Honda SUVs are made using domestic and globally sourced parts. The Honda Prologue is made in Mexico using US and globally sourced parts.