Honda Prelude Concept N.A. Debut at LA Auto Show
Shortly after its global debut at the Japan Mobility Show, the hybrid-electric Prelude Concept arrives at the LA Auto Show, embodying Honda’s commitment to electrifying the driving experience. This iconic model, first introduced in 1978, signifies Honda’s dedication to advancing the “joy of driving” into the electrified future. The North American debut reaffirms Honda’s vision for exhilarating, electrified products and sets the stage for future models.
Honda hybrid-electric models have been doing a great job of furthering our electrification strategy and now represent one-quarter of Honda sales in 2023, displaying the hybrid Prelude Concept demonstrates our electrification strategy in a sporty and dynamic package.
Making its North American debut 45 years after the inaugural Prelude in 1978, the sleek two-door coupe captivates automotive enthusiasts. Displayed at the LA Auto Show until Nov. 26, it shares the stage with the 2024 Honda Prologue, the brand’s first all-electric SUV, and the recently launched Honda Motocompacto e-scooter. The Prologue is set to hit Honda dealerships early next year.
Honda Electrification Strategy
In pursuit of carbon neutrality by 2050, Honda aims for 100% battery-electric and fuel cell electric vehicles in new sales by 2040. Hybrid-electric vehicles are integral, with record sales in 2023 comprising over a quarter of total sales. Hybrid trims now dominate CR-V and Accord sales, while a new Civic hybrid is slated for 2024. Honda’s cumulative electrified vehicle sales surpass one million. The all-electric SUV, Honda Prologue, hits markets early 2024, followed by a mid- to large-size EV in 2025 based on Honda’s EV architecture.